Holly Sydnor

Founder & Chief Brand & Marketing Office

Holly is a branding and marketing expert with extensive experience developing strategic campaigns that connect brands with the people they want to reach. She has a passion for helping brands develop their identity in the marketplace and tell stories that create connection and delight their customers. She is recognized by the IAA and received a Gold Effie for her work on "The Real Cost."


Sara Thomas

Founder & CEO

Sara works with her clients to craft agile communications strategies that engage the workforce, transform culture, and create velocity. With over 20 years of experience in strategic communications and organization change spanning public and private sectors, her mission is to help her clients tell their best stories, drive change adoption, and maximize results.


AWL Strategies LLC

AWL Strategies is a woman owned and led consulting firm that provides branding, communications, change and marketing strategies to innovative, future-focused leaders. Our services include: strategy & execution, branding & marketing, transformation & change, and crisis & conflict.

Professional Services
1916 Grace Church Rd
Silver Spring 20910